The Challenge:

Singaporeans are tech savy and are not shocked by
targeted marketing ads on social media

The Brief:

To create buzz around the Netflix Documentary,
The Social Dilemma, within a Singaporean audience. 

Insights:

People in Singapore are becoming more aware of the
presence of targeted marketing; but due to ad fatigue
and oversaturation, users are simply scrolling past
the ads without question. However, ignoring the ads
wonʼt change the fact that companies are still
abusing our user data.

Solution:

We wanted to bring awareness to targeted marketing
by making ads that not only hijacked your attention
and intrigued you to view it, but also shocked you
with highly personalised targted ads made with the
users own information.

CConceptual Instagram Ads